Omniscape harnesses the power of VR and AR for the ultimate marketing experience

There are so many actions proliferating these days in which Virtual (VR) and Augmented Reality (AR) are present, but the trend is for it these technologies to become even more powerful and widespread in the coming years.

The world is increasingly digital and the market is increasingly competitive, so drawing the public’s attention in a different way will be an excellent alternative for those who wish to stand out in their segment with these technological capabilities. With more and more companies from all sectors faced with the growing need for transformation, how can VR and AR be a part of a company’s daily life?

Omniscape, a Blockchain-based platform that monetizes VR and AR content and links experiences and 3D spaces to real-world locations, is able to provide one of the best uses of these technologies for marketing purposes.

Inside Omniscape’s platform, users can acquire the virtual counterparts of real-world locations, with brands having the chance to buy or rent those properties to market themselves and their products, as well as offer virtual rewards that can then be used in the real world.

A user-facing trial for this platform happened in the beginning of this month in Miami, where users could use it to access some rewards that gave access to real-world treats.

Brands, on their end, have a really clever use of the capabilities offered by VR and AR technology, being able to engage users in a truly innovative way by placing ads on these virtual properties. With Omniscape’s platform being based on the blockchain, the safety and privacy of transactions is entirely secured.

Robert Rice, the CEO and founder of Transmira (the company behind Omniscape), details the benefits that brands can expect from the platform:

“We basically blend augmented reality and virtual reality together, with a focus on location to basically help businesses and brands connect with each other and provide really cool, amazing experiences for consumers that they can obviously have fun with, but they are also monetized. So, the idea is to basically help, again, businesses and brands drive traffic to stores and give consumers fun and interesting experiences.”