Blockchain is a technology that is already revolutionizing the financial market and is also the foundation of the Bitcoin virtual currency. In short, the blockchain is a data structure that maintains a digital transaction ledger between a distributed network of entities, that uses encryption to allow each participant to add a transaction value securely without …
In order to maintain footfall in their high-street stores, brands need to go above and beyond for their customers. As more and more customers opt to shop online, companies must account for this shift by adapting their strategies. But how can they achieve this? Together with Where The Trade Buys, who specialise in luxury business …
The unemployment rate is always an ongoing challenge for the government. Less people out of work means fewer people claiming job seekers allowance and a rise of overall disposable income, which are both advantages for the state of the economy. With the closure of high street stores set to continue in 2019, and retail workers …
Different audiences and goals require different approaches. In that sense, it’s understandable that premium and lower-priced brands would have a different approach to their customers. But how do these two opposite types of brand present themselves? Whether it’s men’s suits or winter jackets on offer, different brands approach their marketing differently… A summary of 2018’s …
