Tag: retail

How the retail industry can reduce the unemployment rate

retail industry

The unemployment rate is always an ongoing challenge for the government. Less people out of work means fewer people claiming job seekers allowance and a rise of overall disposable income, which are both advantages for the state of the economy. With the closure of high street stores set to continue in 2019, and retail workers

Marketing strategy differences between premium and low-priced brands

clothes shopping

Different audiences and goals require different approaches. In that sense, it’s understandable that premium and lower-priced brands would have a different approach to their customers. But how do these two opposite types of brand present themselves? Whether it’s men’s suits or winter jackets on offer, different brands approach their marketing differently… A summary of 2018’s